MARKETING

UNRIVALLED MARKET REACH

AHEAD OF THE GAME

The Broll Property Group operates in 17 countries across Africa with over 2 300 team members. Our branch network gives us an unmatched pan-African reach to an extensive database of both sellers and buyers of commercial properties.

We have an exclusive partnership with Business Day TV Channel 412, to live-stream our premier commercial auction events on national television. By reaching well over a million viewers per auction event, we are pioneering our sector and empowering the next generation of property investors.

Our fully integrated digital sales platform converges real and digital worlds, where deals are concluded in real time across live public auctions, virtual online streamed auctions,

online bidding portals and digital tender gateways. Our premier trading platform has enabled us to develop unique algorithms that target specific buyer groups in specific regions for various asset classes.

We implement bespoke multimedia marketing strategies to market the properties on our platform, incorporating newspaper advertising, television, press releases, direct marketing, digital marketing, Google Display campaigns, social media, search engines and outdoor advertising.

Our campaigns are drawn up by our in-house media and marketing team, who use their polished and long-established set of industry skills to ensure that the ideal buyers are targeted.